Projects
Customer Engagement Mobile App
Identified an opportunity to improve customer engagement by creating a centralized mobile application for product updates, educational content, and customer resources. Pitched the concept, secured stakeholder approval, designed and built the MVP using no-code and AI-assisted development tools, and led the product launch, resulting in 10,000+ downloads.
.jpg)
AI Enablement Initiative
Led a cross-functional AI enablement initiative to help customers adopt Wix's AI capabilities through educational programs, strategic partnerships, and scalable customer resources.
Product Launch Communications & Education
Created and hosted a monthly product updates program featuring a live podcast and email newsletter to keep customers informed about new product releases, feature updates, and best practices.
Customer Advisory/Feature Program
Developed customer advisory initiatives that brought Product teams and customers together through feature request roundtables and in-person feedback sessions. These programs enabled Product Managers to validate feature opportunities, gather firsthand customer insights, and strengthen the voice of the customer in roadmap discussions.
AI Enablement Initiative
Over three years, I partnered with Google to plan and host three annual customer events showcasing Google Workspace, Google Gemini, and the latest AI innovations for Wix users. Each event translated emerging technologies into practical business solutions, helping customers adopt AI-powered tools while strengthening the strategic partnership between Wix and Google.
Premiere Orlando Keynote
Represented Wix at Premiere Orlando, one of the beauty industry's largest trade shows, as a keynote speaker for the Wix Bookings platform. I delivered live presentations demonstrating how beauty professionals could build a fully functional website in just 15 minutes while showcasing the platform's newest features, integrations, POS capabilities, and booking tools. Through interactive demonstrations and customer engagement, I helped educate attendees on leveraging Wix to streamline operations and grow their businesses.
Wix × Alibaba Global Commerce Partnership
Represented the voice of the customer during the launch of the Wix and Alibaba.com partnership, collaborating with cross-functional teams to ensure customer needs were reflected throughout the rollout. The integration enabled Wix merchants to seamlessly expand into global markets, providing access to 50M+ buyers, international selling capabilities, and a fully integrated commerce experience within the Wix dashboard.